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Xiaomi's crowdfunding products beyond China

Xiaomi has long been known for selling not only smartphones, but also, in some cases, bizarre gadgets and home accessories, such as Segway Gokart/Scooters.

Until now, all of these products have only been available to Chinese people through their own crowdfunding platform called Xiaomi YouPin. However, Xiaomi also brings these products beyond China through Xiaomi Crowdfunding.com.

A platform driven by innovation, bringing your favourite products to life

So far only one country

XiaomiCrowdfunding.com is a completely new cross-border e-commerce platform. Through it, Xiaomi wants to offer users outside the Chinese mainland convenient and cost effective a way to buy ecosystem products that were previously only available in China through the YouPin platform.

As it is an e-commerce platform, Xiaomi will mainly use it to sell products social networks. It is already urging customers to distribute the #Xiaomi Crowdfunding.com hashtag. 

In addition to associating a strong Xiaomi community, Xiaomi Crowdfunding.com also serves as test soil for key markets, allowing Xiaomi to learn more about local demand for different types of products.

Three shopping modes

The Xiaomi Crowdfunding.com platform offers up to three shopping modes. Thanks to them, users will be able to get interesting discounts. The ways in which users receive these discounts are highly social and interactive:

  1. Pair-up - If a user makes a purchase with a friend, they both get an exclusive discount
  2. Drop - Possibly up to 50% off if enough friends or family join the "drop group"
  3. Crowdfunding - Contribute $ 0,2 to support your favorite products and earn up to 10x the reward

Xiaomi currently invests and cooperates with more than 100 IoT and lifestyle companies. With more than 300 million connected devices (excluding smartphones and laptops), Xiaomi has the largest IoT platform in the world.

As it is an official sales channel, the company guarantees all products local support (whether language or functional) as well as service. A limited number of products are currently available through Xiaomi Crowdfunding.com, but the company promises to expand its product range.